Customers’ Personality, Their Perceptions, and Green Concern on Internet Banking Use
نویسندگان
چکیده
In this paper, we developed a theoretical model that posits factors influencing Internet banking use and validated it with a sample of more than 300 respondents using Partial Least Squares (PLS). The results indicated that three factors, openness to experience from the Five-Factor Model, perceived usefulness, and green concern from peer pressure, were positively associated with Internet banking use. Consistent with previous research, security concern was negatively associated with Internet banking use while perceived ease of use was found to influence perceived usefulness. The results offer valuable insights for bank managers.
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